Blogging is an important way to stay connected to one’s audience, as well as reach new people. While engineering consultants don’t often preoccupy themselves with notions of SEO, learning the science of blog writing can help engineering consultants take their business to the next level. While blogging will help you launch your writing career, it’s more about sharing your experiences as a consultant and getting connected to your audience in this digital age.
Why Engineering Consultants Need to Start a Blog
Blogging gives you a way to show the world what life is really like for an engineering consultant. In the following article, Pedram Zohrevand discusses how writing your own blog will benefit your career as a consultant.
1. Establish Yourself as an Industry Expert
Even if you’re not an expert in writing blogs, you are an expert in one thing: engineering. As a consultant, you’ve been trained to know everything about engineering as well as how to advise others on how to best move forward in constructing their projects. This valuable knowledge should be shared with the world and blogging is an effective way to do this.
By writing your own blog, you’ll establish yourself as an expert in the industry. This level of professionalism makes it easier for others to hire you when they visit your website and read up on you. As your expert status gets around in other circles, you’ll find that more people want to hire you to work with them on real-life projects.
2. Keep Learning
Another reason to start a blog as an engineering consultant is to keep perfecting your craft. As you write about topics you’re familiar with, you’ll find yourself fact-checking items and researching other aspects of your industry. While you’ll still be regarded as an industry expert, continuing to refine your knowledge is an important part of growing.
3. Take Advantage of SEO
Search engine optimization or SEO is an important factor for every business owner’s online presence, especially engineering consultants. As engineering consultants rely on their clients to stay in business, it’s important to make sure your business’ website is discoverable via search engines. As most of your potential clients may not even understand that they need an engineering consultant, your blog will do the job of showing them what it is you do and why they should work with you.
With a focus on SEO, you can use your blog to attract potential clients that are already searching for specific phrases or keywords. Using keywords like erosion, AutoCAD, civil engineering, civil 3D, and other buzzwords relating to engineering in your blog will automatically attract people that are already looking for these words on search engineers. Thus, the more you blog using relevant keywords, the higher you’ll rank in online searches, and the more people will be able to see your website and potentially hire you.
4. Invite Others to Share Their Insights
While it’s important to speak your mind on your blog, Pedram Zohrevand shares that having a blog gives you the opportunity to pass the mic to other experts as well. Ask your colleagues to open up about their professional experiences and expertise by writing a guest blog on your site. This way, you’ll expose your audience to another person’s insights as well as their style of writing,
Likewise, having a guest blogger gives you the opportunity to connect with your guest’s audience. This way, you can introduce a new set of people to the world of engineering consultancy and maybe even pull in new clients as well.
5. Show Future Clients Why They Should Hire You
Though your clients and other engineers may understand what you do as an engineering consultant, most of the world has no idea what goes on inside your career. Blogging gives you an opportunity to introduce others to the world of engineering consultancy. Whether you give them an inside look at your daily activities or you speak to specific concerns of your life as a consultant, there’s an audience that’s waiting to hear from you.
Blogs are still important for brands in this day and age. While your blog may start off small, over time you’ll see the benefit of creating consistent content as your audience and business grows. Keep this information in mind as you prepare to launch your first engineering consultant blog.