The arrival of the COVID-19 pandemic has stalled the growth of arts-based businesses around the world. Dan Doyle Pleasantville NY photographer reports a blog can be a positive way of keeping a photography studio relevant. Learning the ins and outs of blogging is a good way of pushing your photography business higher on Google rankings for local and national businesses.
A Blog Keeps Your Website Fresh and Relevant
Photographers can feel confused about the role a blog plays in keeping their business relevant in the current climate. Most photographers who maintain a website combine a blog into their online presence. The inclusion of a blog will keep your website growing because it drives traffic to your online presence, with new content available at regular intervals. By providing photography tips or explaining different techniques, a photography website will usually see an increase in traffic as readers look for more information. Digital Photography School reports new content will drive your website higher up search engine rankings.
Express Your Personality
The photography sector can become bland to many customers who want to see the personality of a photographer. A gallery of your best photographs may not always get across your sense of humor and your knowledge of different techniques. By writing a regular blog, your personality will become clear to potential clients as they explore your writing on your website.
Show Your Latest Work
How often does a photographer update their online gallery? SLR Lounge reports we do not update our galleries with our latest work as often as we should. By updating a blog regularly with information about your latest work and new equipment, you can show your potential clients your studio is popular with clients. Blogs can take the form of a diary, which details your latest work and the challenges you overcame. Not only will your clients learn about the work you are completing, but you will also show your personality to clients.
Learn About SEO
SEO is a term that can be confusing to photographers and small business owners. In essence, the keywords included in your blog will push you up the search engine rankings when a client looks for a photographer. Several photographers have taken the opportunity to update their online gallery without considering their written content. A blog has a more powerful impact on your search engine rankings than updating your online gallery alone.
Share Your Work
Most photographers are looking to drive business to their brand through their online content. By posting to a blog, your clients will be able to share your work with their friends and family online. The more traffic you can drive to your blog, the greater your success will be as a business leader.
Explain Your Vision
You may feel proud of your work when it appears in your gallery. Dan Doyle Pleasantville NY photography expert believes the emotional impact of an image resonates more with clients when the background is explained in a blog.
Blogging has become an integral part of the growth of photography studios and should be explored by everybody in the field. Driving business to your brand and traffic to your website can be achieved by blogging regularly.